Korean Drinks

As the ubiquity of these glittering green bottles in virtually every eating and drinking establishment should tell you: soju is Korea’s national liquor. For a nation of lushes, soju provides a cheap and effective way to get hammered.The two major soju brands that dominate the Seoul market are Chamisul (참이슬) and Chum Churum (처음 처럼). The taste resembles that of slightly sweet, watered-down vodka — sort of like sugar dissolved in rubbing alcohol.But don’t judge soju solely by those brands. Regional brands outside Seoul offer interesting, and even delicious sojus. Andong soju, despite its higher alcohol content, is hand-crafted and has a clean, subtle character that is more akin to sake than other sojus.