Soju is the world’s most popular liquor you never knew existed. It’s the No. 1-selling liquor by volume, and sales have only been growing in recent years. Yet it’s been largely ignored in the United States. Now, however, soju is finally starting to gain traction in the States, and it’s about time you learned about soju.
Soju is, at it’s most basic, a clear, 20-24 percent alcohol by volume spirit. It’s from Korea, and is mostly consumed in Korea, Japan, and China. Soju is neutral-tasting like vodka, but doesn’t have the harsh alcohol burn thanks to having around half the percentage of alcohol. It’s traditionally consumed straight with food, but also mixes into cocktails.
Another key thing to know about soju: The taste can vary considerably, thanks to lax laws regarding the ingredients used to make it. In general, soju resembles a low-alcohol, tasteless version of vodka, but it’s more viscous and a little sweeter.
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